Industry overview
Language learning provision
English is the VHS of the language world and is currently being studied by business leaders and professionals across the globe. Why? Because a critical mass of business leaders and professionals already use this language as their preferred second language. 750 million people are actively learning English (according to the British Council) with one in five of the world’s population speaking the language to some level. We provide a free service to a worldwide population of AB’s & language learners with Internet access.
Web 2.0 marketing
Web 2.0 marketing is different from it’s predecessor because it uses the ever developing capabilities of web based communication to provide sticky content. Web 2.0 marketing is not about providing bigger bytes of what went before. Web 2.0 marketing is more sophisticated because it assumes that the audience is also more sophisticated. You can’t force Web 2.0 advertising on an audience, in contrast to the 20th century content interruption model.Web 2.0 advertising knows it’s audience with a level of intimacy not before possible and offers ‘opt in’ content which has a tangible benefit to the audience.
Social network marketing
Only the best social network marketing is successful. There has to be a clear benefit to users, which they are prepared to share with their peers. The predecessor, viral marketing by e-mail, was to some extent successful with content that was amusing, however if your target market is business people and professionals or those who are time scarce, joke content will not reach them. Their contacts will know better than to send them content which is a waste of time. Viral marketing works well with a young audience, and those with less work ethic or more time on their hands, however social network marketing with useful content can penetrate otherwise unreachable audiences.
Market research
Market research is a multi billion dollar industry & survey data is an integral part of all successful business. We have unprecedented access to the opinions of business decision makers, the most valuable & hard to target section of the population. We provide robust data from users by building market research into the basis of what we do. Our basic level Learnit list is free, however we offer a range of interesting and useful extras to our users which can be accessed in return for data. This data is aggregated and can be cross tabulated to spec. Unlike traditional market research, we interview everyone. We do not interview a small section of the population (with inherent bias as they didn’t refuse to take part in an inconvenient survey) and try to apply this data to the main stream. We have robust demographic data and can add specific questions from clients.
Learnit offers a unique combination of solutions in response to the needs of learners and marketing professionals.
Learn more:
